Power of the Inbox
So someone visits your website and takes the time to fill out a form or sign up for your email newsletter. Congrats, you now have an open invitation to enter their inbox. In digital marketing, a valid address is like gold. It allows you to build a relationship with visitors over time, gradually learning more about them in exchange for valuable content. This is the beauty of email marketing and if you're a small business, you can't afford not to have email marketing in your toolkit.
Open rates, bounce rates, and click-through-rates are great metrics but the goal of email is to facilitate sales. We use these metrics as a starting point to methodically determine what works and what doesn’t.
And email marketing drives more conversions than any other marketing channel, including search and social.